NEW INTO SAINSBURY’S
TIMS DAIRY LAUNCH TWO YOGURTS
Sainsbury’s the UK’s second largest supermarket chain will be stocking two of Tims Dairy’s big pot (450g) Greek style bio-live yogurts – Greek style Vanilla and Greek style Blackcurrant – in regional branches from 8th September this year.
The 2 skus will launch into 72 stores in the south-east region including Bedfordshire, Buckinghamshire, Berkshire, Hampshire, Hertfordshire, Kent, Surrey, Oxfordshire and East & West Sussex.
Like Sainsbury’s, Tims Dairy started as a family business in central London – in Warren Street – in 1949. They pride themselves on their Greek heritage and being British made, using only fresh British milk from West Country family farms.
Tims focus on uncompromising product quality and creamy taste and texture. Their ‘proper’ Greek style yogurts are:-
Bio-live made with live active cultures and fresh British milk in support of UK farmers
In NEW 100% recycled PET pots which are also 100% recyclable
New reduced levels of added sugar
Inspired by a Greek family recipe
Wholesome goodness from their Dairy in the heart of the Chiltern Hills
Tims Dairy rebranded their Greek style range during the challenges of the pandemic, in 2020, with a modern fresh and happy new look and feel, including a focus on the Tims Dairy ‘daisy’ logo and lovely fruit images.
“We’re delighted to be launching into selected Sainsbury’s” says Managing Director Chris Timotheou. “Over the years we have received many consumer pleas for us to be listed in Sainsbury’s and we hope this will be the beginning of a branded partnership and growth with a retailer of quality and heritage too.”
About Tims Dairy: Tims Dairy is a family-owned yogurt producer with a Greek heritage, specialising in making authentic and great tasting yogurts including Greek style. Tims Dairy started in a basement workroom in Warren Street in central London in 1949, founded by the current owners’ uncle Euripides Nicolaou who was then joined by their father, Michael Timotheou.
Tims Dairy remains a family business to this day, run by four second generation brothers. At their dairy in the heart of the Chiltern Hills the 75 strong team blend fresh West Country milk and the finest natural ingredients to produce the UK’s tastiest and creamiest ‘PROPER’ Greek style yogurts, kefirs and cultured creams www.timsdairy.co.uk
They take care to source milk from high welfare family farms and value provenance as much as the quality and great taste that they are renowned for.